[BOF] Cоздай свой модный бренд (Джен Рубио)

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Jen Rubio is the Co-Founder and Chief Brand Officer of Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. Before starting Away, Jen built her career as a branding, creative, and social media expert, redefining how customers and brands connect. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. She lives and works in New York.

Who should take the course:

• Professionals wishing to advance their knowledge of Direct-to-Consumer brands and businesses.
• Individuals seeking the ideation skills and execution framework to start their own venture.
• Students or graduates planning a career in brand management seeking professional development.

What you will learn:

• Learn how to plan, launch, grow and sustain a DTC brand.
• Key principles of entrepreneurship and industry leading strategies for brand management.
• Deep-dives into essential concepts including: brand identity, product development, market positioning, online and offline retailing, marketing touchpoints, innovation and financing.

How you will learn:

• 10 hours of exclusive content, including 10 video tutorials from Jen Rubio.
• Downloadable materials which enable you to apply and revisit key theories and frameworks.
• Challenging worksheets and case studies to put your learning into practice.

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